Word Camp Miami – ( @AngieMoncada )

- Business Site: http://addventures.com/

- Personal Site: http://thevirtualwatercooler.wordpress.com/

- Make sure that your online presence and your real presence is the same thing

- It’s not about how great you are, it’s about what you believe.

- Inform. Inspire. Recruit. Retain.

- How do you do it?

- Step 1: Listen to What People Are Saying

- Step 2: Figure Out What You Have to Contribute

• What’s your passion. What do you bring to the table?
• Make your blog slightly personal, but not too personal. Still keep it professional.
• People will buy stuff from people that they know and trust.
• In order to establish credibility, you need to maintain a little bit of professionalism.

-Step 3: Find People Who Can Do It

• Build a team! You can’t do it alone. You’re going to run out of things to say, or write about, but have a team that can come along side you to help, or even inspire.
• Have a guest blogger once in a while, or maybe interview someone.

- Step 4: Craft a Plan and Process to Get It Done

• You can plan all you like, but you need to actually get it done.
• You usually want to do everything, but then life happens, and takes that away.
• Be honest with yourself, and be honest with your time schedule. Create a plan that suites your life, and stick to it. Be realistic, you’re probably not going to post everyday, because us techies are all over the place doing different things. We’re not the most organized.
• Instead of giving something up for Lent, she decided to do something. She is going to actually blog, every single day, for 40 days.
• Have an accountability partner, if you think life is going to get in the way.

- Step 5: Do It.

- Step 6: Keep Doing It In New Ways

- Step 7: Listen. Respond. Repeat

- Spend one day at the park and take an hour, to write 100 things to talk about on your blog. What perspective do you have, that others don’t? What are 100 things that YOU have to say?

- Keep your blog fresh. Keep it evolving.

- It’s not about you. It’s about them. You’re not writing a blog for yourself, your’e writing a blog to connect with people. It’s about THEM.

- Look back at your blog, a year ago, and see how far you’ve come. You’ll see the evolution of yourself over the past year.

- Keep a couple of editorial calendars, to organize your thoughts and blog.