Word Camp Miami – ( @TammyHart )

- Cool Site: http://pasteinteractive.com/

- Personal Site: www.tammyhartdesigns.com

- Slideshow Presentation Link: http://www.slideshare.net/tammyhart/word-press-working-with-clients

- Sales Pitch

• How do I sell WordPress to my clients?
• Wordpress is much cheaper and easier, than writing code from scratch.
• What do they Need?

1. Low cost
2. Content Management
3. Good support
4. Room for Growth
5. Customizability
6. Do it yourself maintenance
7. Media tools
8. Keep in touch with audience
9. Scalability

• What Would WordPress Do?

1. It’s free!
2. Easy to use admin interface
3. Unmatched community
4. Add content now and later
5. Thousands of themes and plug-ins
6. Easy as writing an email
7. Built in tools and plugins
8. Multiple subscription options
9. Caching helps! (http://wordpress.org/extend/plugins/wp-super-cache/)

- Ford, Wall Street Journal, People, CNN, and Mozilla all use WordPress.

- Design and Function

• How do we decide what their website will look like and do?
• Don’t be scared to say no, or make demands to a client. Set rules and guidelines.
• Where Do You Start?

1. Ask Questions
2. Budget
3. Timeline Examples and Models
4. Current Design Resources
5. Start them with a list of functions
6. Don’t be afraid to suggest a better way
7. Make sure they will have all the essentials

• What Can Wordpress Do?

1. Customize a ready theme
2. Start from Scratch

• All Your essentials

1. Static content
2. Blog/News
3. Thousands of Widgets
4. Contact Forms
5. Social Media Integration
6. Subscription Integration ( Suma Plugin )
7. Flutter ( Example : http://www.pasadenasymphony-pops.org/ )

- Freedom of Speech: http://www.march18.org/

- WordPress Hosting: http://page.ly/

- Content

• Get started off right

1. Develop a site map first
2. Set and enforce deadlines
3. When your’e designing, they should be writing

• Use the right tools

1. Set up their Wordpress site before designing
2. Jumpchart ( www. jumpchart.com ) (Get 3 free months with code: tammy )
3. Use plugins to manage pages
4. pageMash > Page Management
5. My Page Order

- Walkthrough

• Few Steps:

1. De-clutter the dashboard
2. Set up their multiple user accounts for them
3. Install the essential plugins for them
4. Do a live walkthrough
5. Advise them of upgrades
6. Offer a list of resources

• Remember:

1. WordPress is easy!
2. Give support after launch!