Feb
20

The Power of Email Marketing – Lisa D. Sparks ( @LisaDSparks )

Word Camp Miami – ( @LisaDSparks )

- Business Site: www.constantcontact.com

- It takes relationships to build a business

- Advantages of Email Marketing for WP Bloggers

  • Develop stronger relationship with your readers
  • Emailing monthly digest of top spots
  • Measure results of email campaigns (easily)

- Stronger handle on amount of “readers” outside of RSS

- Control communications outside of Feedburner auto-email of posts

- Craft promotions/messages to followers/subscribers

- Create powerful connections and income streams

- Example: www.preemopc.com

- Constant Contact Plugin: http://wordpress.org/extend/plugins/constant-contact-signup-form-widget/

- Form Generator: www.seodenver.com/constant-contact-forms-generator

- Thought: Create a monthly digest of your posts. Instead of emailing every time you post. It’s more targeted, and more likely to get more comments.

- Email Marketing helps you find FANS within the MASSES:

  • 7 Touches before sale occurs
  • Use email to continue upsell process
  • Retain happy customers for life with your personality. SHARE!

- Email Marketing is:

  • Delivering professional email communications to a group of people.

- Boulder Arts and Crafts Gallery

  • Problem: Needed to clear out excess inventory
  • Solution: Sent 25 % off discount email to list of 1600
  • Result: Got $4000 within 10 hours.

- Duck Tours

  • Problem: Grow interest in the tours year round
  • Solution: Send targeted campaigns to groups such as schools, religious, and community organizations
  • Result: 153% increase in revenue over a three year period

- How Tracking Works

  • Email. ESP. Tracking Code. Interaction.

- Don’t email too often, you WILL be marked as spam.

- Provide incentives for people giving you their email address.

- New Plugin: http://wordpress.org/extend/plugins/constant-contact-api/

- Keep a content folder to keep everything organized.

- List of Article/Content Resources

February 20, 2010   //   Social Networking, Tech   //   No Comments   //  

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Country Cuban

Ileana Ortiz (a.k.a. Country Cuban) is the Director of Online Communities at Flamingo Road Church, an intern at 8BIT, and a freshman at the University of West Florida. She is a Jesus lover, people lover, and a world changer. Her family has seriously impacted the way she lives her life. She gets her sense of humor and passion for helping others, from her mom. She gets her business sense and realistic expectations from her dad. She wishes she could match the game of her little sister, because her little sister has had more boyfriends in her 7 year life span, than Ileana has ever met, in her 18 years of living. She loves to think of herself as a comedian, and hopes that people are laughing with her, not at her. She is constantly being mistaken for celebrities such as Shakira, Jennifer Lopez, Penelope Cruz, Jessica Alba, Beyonce, Taylor Swift, and Angelina Jolie. She also happens to enjoy reading, writing, some good country music, all things tech, and when autumn rolls around.... a frothy Pumpkin Spice Latte from Starbucks! I guess you could just say that she is your average 18 year old.. well.. not really.

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