Word Camp Miami – @Genuine

- What are the best blog designs and software?

- Look at who is getting awards for blogging. Who had the best following? Who had the best blog traffic?

- What sites are the bloggers blogging from. What sites are they commenting on? What sites do they follow?

- Mommy blogger: Duece

• Story of rag to riches, to riches, to riches!

- www.genuineblog.com (Personal Site)

- Traffic Number = 7000 people ever 10 minutes at the highest peak. Live blogged two births!

- Update regularly. Be funny. Get involved with your community and target.

- Daddy Blogging and What You Get Back

• Search Engine Optimization
• Spent no budget on marketing or SEO.
• Wordpress is more efficient and more affordable.
• A lot of negative feedback, but also will receive instant and positive customer service./feedback.
• Build a brand.
• Be seen as an expert in whatever you blog about. What is your target field?
• Engage in conversation.
• Everybody has an opinion, and they all want to leave it on your blog.
• Build an army of blog evangelists.
• Metric/Analytics and Data
• You don’t feel like a blogger, until you receive that first comment from someone who isn’t your mom.

- Like Daddy’s tool box, a blog is nothing more than a tool we use.

• If you’re a blogger, you have the potential to be a business owner

- Tips for Business Blogger

• Identify your assets. What is your passion? What is your knowledge?
• Identify who the cool kids are. Businesses always want to know who is in their cool kid group.
• If you’re a yarn manufacturer, who is your biggest yarn blogger?
• Who influences blogs relevant to your category/area of blogging.
• Go out and participate in the community. Become a member of the cool kid’s club. One you’re in that club, you’re in for good.
• Add value to your community.
• Lead by example. Start trends in blogging and in your own community.
• Don’t push me. Don’t push or buy your way into the cool kids club. If you don’t push your way in, you’ll be accepted. If THEY invite you to the cool kid’s party, you’ll always be on the list.
• Have fun! When you talk about what you love, your passion will come out, and you will have fun!

- Q and A Session

• FTC regulations.
• Believe in complete disclosure for companies that use bloggers.
• Great to hire bloggers for your business, because they will bring traffic and leads.
• Encourage your clients to be bloggers as well. They are the ones who are in the mix, and their voice cannot be lost. They are the ones who are actually passionate about what they love and what they do!
• The difficulty of finding a blogger, is finding a blogger who believes in your business.
• Don’t become a professional blogger, about something you don’t really like. Match up bloggers with like-minded businesses.