Word Camp Miami – ( @GilbertDirect )

- Business Site: http://gilbertdirectmarketing.wordpress.com/

- Slideshow Presentation Link: http://www.slideshare.net/jimdirect

- Two case studies to present

• Consumer: The Fresh Diet
• B2B- The Gilbert Direct Marketing Blog

The 3 Immutable Laws of Social Media Marketing

• Brand + Time = Revenue
• Brand + Channels = Revenue
• Brand + Time + Channels = Advocates

1. New Multichannel marketing model for the 21st century

- Strategy Engagement Circle

• Blog content. FaceBook. Twitter. Email. Website. Youtube. Book marking sites. Blog content.
• Link back content to your blog

- Put a human face to a nameless faceless entity

- Run contests. Great involvement and incentive.

• They reinforce how you feel about your brand
• We live in the age of peer to peer sales
• People love to buy, but hate to be sold
• Social media allows customers to find you
• Contest Examples

1. Tell us your worst diet ever (win a free week)
2. Tell us your favorite meal
3. Tell us why you chose the Fresh Diet

- Track results with bit.ly

- Make sure RSS, blog updates via email, and newsletter sign-ups are prominent.

- Goals of Blog:

• Build credibility
• Build a following
• Generate clients
• Become a better writer (I’m a frustrated writer. I’ve got that great american novel in me somewhere.)

- Still host on Wordpress.com, because it’s easier! He said, ” I have no clue about Wordpress.org. MYSQL (pronounced: my sequel)? I didn’t even know I had an orginal?!” // Line of the day.

- Online Address Book: Plaxo

- Get on Linkedin

• Post new blog post to “News” section. It drove large amounts of traffic to the blog, and only takes about 25 minutes.

- Join direct graphic groups, but also join complimentary groups. It’ll help diversify the pool of potential clients!